Karachi University launches BS degree in Digital Media Marketing
Karachi University launches BS degree in Digital Media Marketing
Academic
Year 2024
Admissions
open at Karachi University's new four-year Bachelor of Science degree program
in Digital Media Marketing.
Admissions
to this program are now being taken for academic year 2024, and Professor Dr
Khalid Mahmood Iraq officially inaugurated it during a ceremony at Sarwar
Naseem Hall within the Department of Mass Communication.
Dr
Iraqi highlighted the global need and potential of this program as well as how
technology and communication advancements have shrunk our world and required
immediate audience participation.
"Creativity,
honesty and technological knowledge can bring great success in the digital
realm, but those compromising moral values or ethics may fall short,"
stated Hechter. Historically speaking "Technological proficiency is now
key for global reach".
"This
program will benefit individuals familiar with computers, current with web and
internet trends, and possessing strong language abilities.
Dr
Iraqi believes traditional media platforms will remain integral parts of the
media industry for years to come.
He
highlighted Kansas University's dedication to offering innovative new programs,
noting the recent introduction of degrees such as Poultry Science, Public
Health, Human Nutrition & Dietetics, Medical Laboratory Technology and
Sports Business Management - all set for introduction this 2023.
Dr
Iraqi has made headlines recently by declaring that students with Bachelors
degrees will now be eligible to enroll in his BS Digital Media Marketing
program along with intermediate graduates.
Dr
Asmat Ara, Chairperson of the Department of Mass Communication, expressed
confidence that students would gain skills needed to become entrepreneurs and
produce original content through this program.
She
noted that while seven private universities currently provide similar programs,
KU was the first public university in Pakistan to do so. Dr Asif Iqbal of
Digital Marketing Association Pakistan expressed his delight with its design
while offering his support in any way possible.
He
highlighted the need for students to adapt quickly in an ever-evolving world
and encouraged them to accept constructive criticism for professional growth. Mes Manzar Ilahi, Head of Digital Output for Geo Pakistan, highlighted all of
its opportunities that lie within Pakistani digital media.
He
stressed the significance of learning to utilize digital media effectively in
today's era, encouraging students to develop reading habits to expand their
horizons and promote professional development.
Misbah
Khaliq, an actress and TV director from London, stressed the value of youth as
future leaders and believes their enthusiasm for learning can take them
forward.
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