Video reach campaigns 2024

RajaMuhammadShoaib

Video reach campaigns

Video Reach Campaigns Google Ads' Video Reach Campaigns are the next-gen way of buying reach, giving more reach for every budget with bumper, skippable in-stream, non-skippable in-stream ads and Short ads. In this article you'll discover how these work, their benefits as well as creative guidelines and specifications for these creative ads.

Benefits, mes Drive Reach Goals: Video reach campaigns are optimized to reach as many unique viewers as possible within budget and targeting criteria, maximizing reach goals.

Your Reach Goals Can Be Reached Multiple Ways at Once: With Flexibility Ad, your reach goals can be accomplished multiple ways; whether by selecting from bumper, skippable in-stream ads (IASs), in-feed Ads (IFAs), Shorts Ads or any combination thereof: you could maximize reach within budget using an effective mix of bumpers, skippable IAS ads (IS), infeed Ads or Shorts Ad formats, reaching people directly using only non-skippable instream ad formats; reach people multiple times each week using various combinations of bumper, IAS and non-skippable instream ads that best meet them (IAS, etc).

Building Brand Awareness: Reach campaigns offer one of the most cost-effective means of expanding brand exposure among a broad audience. Video reach campaigns may prove especially helpful:

 

Are You an Advertiser Looking to Reach or Raise Awareness with Google AdWords? When setting out reach or awareness goals, Google can assist by finding as many target customers at an economical cost.

Your goal is to establish one campaign containing multiple ads formats so as to maximize efficient reach instead of running multiple separate ones with different ad types in each.

Your primary goal should be reaching people using non-skippable instream ads so as to guarantee they see your entire message.

Are You Wanting to Increase Recall of Products/Services by Reaching the Same People Multiple Times with Video Reach Campaigns?

 

How It Works With Video reach campaigns, you have multiple strategies at your disposal for meeting your goal; select from options such as

 

"Effective reach" allows you to effectively target more unique users at lower costs using bumper ads, skippable in-stream ads or combinations thereof in one campaign. Multi-format ads add even greater reach - in-feed and Shorts ads may provide even further exposure - thus helping maximize budget allocation for maximum return.

"Non-skippable in-stream" ads allow your message to reach its intended target through up to 15 second non-skippable in-stream ads, while target frequency enables advertisers to target certain users a set number of times each week using bumper, skippable and non-skippable in-stream ads.

 

 

Creative Guidelines (Feature Specifications)

Creative Guidelines (Feature Specifications)

Creative Guidelines (Feature Specifications)

Headline

Max 90 characters

 

Description

Max 70 characters

 

Display URL & Call-to-Action

Optional

 

Optional Call to Action

Max 10 characters

 

Max 15 Character Headline to Accompany CTA

Recommended

Can also accept callouts

Full HD Resolution (1080p)

1920x1080px (horizontal), 1080x1920px (vertical), 1080x1080px (square)

Recommended minimum

Standard HD Video Resolution (720p)

1280x720px (horizontal), 720x1280px (vertical), 480x480px (square)

Minimum

SD Video Resolution

640x480px (horizontal), 48x48 (vertical and square)

Not recommended

Aspect Ratio

16:9 (horizontal), 9:16 (vertical), 1:1 (square)

 

Aspect Ratio (SD)

48:3 (horizontal)

Optimizes quality for SD videos

Minimum PPI for Square

1

 

Video Format

MP4 with MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineFormat, or HeVC (h265)

HEVC not accepted due to file size restrictions

Skippable In-Stream Ads

Yes

 

Bumpers for Infeed Video

Yes

 

Short Ads

Yes

Must meet optimal viewing orientations and length requirements

Bumper Length Options

Any length

 

 

 

 

 

Additional Notes:

·         For optimal quality, use HD resolution and avoid using SD.

·         Aspect ratio considerations:

o    16:9 for horizontal videos.

o    9:16 for vertical videos.

o    1:1 for square videos.

o    48:3 for SD horizontal videos.

·         Consider the minimum PPI for square images.

·         Use the supported video format.

·         Ad types:

o    Skippable in-stream ads.

o    Bumpers for infeed video.

o    Short ads.

 Source: ThinkwithGoogle

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